8/13/2023 0 Comments Atlas travel journal![]() She is the author or editor of several books as well as almost 100 journal articles and book chapters. She was Chair of ATLAS (Association for Tourism and Leisure Education) for seven years and has undertaken consultancy work for UNWTO and ETC as well as regional and national projects on cultural and health tourism. She has lectured in the UK, Hungary, Estonia, Germany, Austria and Switzerland as well as being an invited Keynote speaker in many countries worldwide. She is Programme Leader for BSc and MSc Tourism Management at Budapest Metropolitan University in Hungary. Here we will endeavour to trigger new progressive ideas, to debate, discuss, respond and prepare, recommend, and, most of all, after all of our deliberations – rejoice in the delights of travel once more.ĭr Melanie Kay Smith (PhD) is an Associate Professor, Researcher and Consultant whose work focuses on urban planning, cultural tourism, wellness tourism experiences and the relationship between tourism and wellbeing. With this Atlas Conference 2022 in Cork, Ireland, we have an excellent opportunity as academics, practitioners, tourism bodies, service providers and all relevant parties, to gather together in person. Open dialogue as to how tourism and destination marketers can find new methods of encouraging and supporting travel again is essential, as we address what matters to the global tourist now. New ways of looking at ‘risk management’ strategies are urgently required for an industry that has safety & comfort at its core. Risk, however, is the new-world order and for the tourism industry, tourist risk is raw and current. They research destinations before, during and after travel, and, while in the destination, they want access to ‘smart tourism’, ‘smart’ technologies and resources that enhance the destination participation and lived experience.Įmerging from the years 20, tourists want to embrace the experiences of the past but also move forward to enjoy and make new memories, while keenly conscious of risks (new diseases, unrest, terrorism, natural disasters etc.). Individuals have embraced new ways to communicate and share tourist experiences. As people travel and explore again, they want to embrace technologies that are now familiar friends. We seek culinary, cultural, social, mindful, novel, exciting, educational and artful adventure and participatory experiences as we visit tourist destinations, new and old. Balancing the concerns of nature, we, as humans, nevertheless, are hard-wired to travel and explore. They are acutely aware of the impact that travel and tourism can have on our valuable resource – our world and the natural order. Tourists know what they want and have heightened concerns about sustainability, social equality, ‘green issues’, ‘The Planet’ and ‘space and place’. Now, while destinations plot a path to full recovery, we are cognizant that prospective tourists and travellers are more self-aware. ![]() ![]() For the first time since World War 2, travel and tourism ceased. As tourism destinations worldwide continue to open up, albeit tentatively, we reflect, as academics, practitioners and stakeholders, on the past few years and ask: ‘what matters now to the global tourist’? To facilitate this generation of new knowledge and mind exploration, we extend a warm ‘Céad Míle Fáilte’, ‘A Hundred Thousand Welcomes’ to MTU, Cork, Ireland.Ĭovid-19 and the ensuing lockdown years have taken their toll on global tourist destinations.
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